John Muir Health
Women call the shots (no pun) when it comes to family medical decisions. And women are wired to communicate. That’s where the Be Heard campaign started. But who doesn’t prefer a doc who really listens?

Campaign rolls into new territory for its third year, taking the viewer inside the doctor’s examining room, demonstrating that whether you're young, old, male, female or just a sweaty, nervous wreck you'll always find a sympathetic listener here. TV is complemented by digital, social and outdoor.

john-muir-health-outdoor-1

Print and out-of-home, including subway station dominations, ensured the client, too, was heard — more than once, in many ways. The print executions delved into specific mother-oriented services.

News