Case Study

Blurb
Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty. With this relaunch, it got the gorgeous brand it deserved, earning the publisher a growing audience and the agency a shelf full of honors.

blurb-print-ad-wedding blurb-print-ad-haircut blurb-print-ad-hotsprings

A way to enshrine your most precious moments, pictures are the stars in Blurb books. So pictures are the stars in Blurb ads, which demonstrate how a custom book can literally and figuratively frame an emotion.

blurb-brand-book-beauty-inspires-spread blurb-packaging blurb-rebrand blurb-brand-stories-are-everywhere

Through words and pictures echoed later in the ad campaign, this internal brand exploration — including proposed packaging — sought to codify the company's commitment to clarity and creativity, while guiding and inspiring staff.

blurb-banners-find-your-book-01 blurb-banners-find-your-book-02
blurb-ipad-proline-ad blurb-banner-pro

With its single, bold images and minimal copy, the print campaign translated well to digital, whether carefully chosen display units, book-like tablet ads or competitive jabs.

News