Award-winning branding. Advertising. Design. Interactive. Social media. Broadcast. Print. Outdoor. Identity. Packaging. POS. Direct mail. Media planning and buying. Production. Not to mention the Tip. All in one action-packed agency in downtown San Francisco.
Judge Rachel Pasqua pretty much hit the nail on the head when she described the interface, created for the new generation of Hard Rock Cafes, as “an innovative combination of social and touchscreen technology with a tactile twist on the old restaurant booth jukebox that lets users thumb through the memorabilia and cast their vote for the next video.”
The once and future welterweight champion of the boxing world, Paul Nave, aka The Marin County Assassin, regaled a rapt crowd with tales of rails, jails and cornerman’s pails last week at the first Toast of the Tip of 2010. Paul, who retired from boxing almost a decade ago, hopes later this year to make good on his promise to become, at 49, not just the oldest boxer licensed in California, but the oldest champ ever.
Hard Rock runs a massive video system to coordinate the displays throughout its cafes, hotels, casinos and live venues worldwide. Duncan/Channon collaborated with artist Erik Natzke to create a series of trippy, dynamically-generated animations to display when music other than music videos is playing (live bands, a DJ, etc.). Animations are paired randomly with whatever music happens to be playing at the time and each resolves into a specific visual revelation. Here’s a six-minute sample (you’ll have to supply your own mushrooms).
Music: Yeah Yeah Yeahs, “Mysteries” / Cut Chemist, “(My 1st) Big Break” / Manchester Orchestra, “The Only One”
He has been to the top, as boxing’s World Welterweight Champion. And the bottom, as a convicted felon serving three years in San Quentin. Somewhere in the middle, he has run for governor, started several businesses, seen his daughter become a famous model in Paris, and partnered with a former Survivor producer to develop his own reality series. Above all, at the age of 49 – the oldest boxer ever licensed in California – after a decade away from the ring, Paul Nave says he is headed to the top again, having scored three improbable wins last year as part of a near-impossible bid to reclaim his championship belt. Needless to say, Paul has stories. And, odds are, they’re better than yours and mine. And he’s going to tell them as part of a knockout appearance at Duncan/Channon’s Toast of the Tip.
Friday, 19 February 2010
Drinks and hors d’oeuvres at 5:00
Interview at 6:00
More drinks at 7:00
Seating is limited. Please RSVP by Friday, 12 February to Marie Kerr.
Rarely do agencies get the opportunity to, literally, build a brand from the ground up – but for Sereno, The Center for Snoring Solutions, that’s exactly what Duncan/Channon did.
Over the last eight months, D/C implemented a comprehensive treatment plan for Sereno that included: naming, identity, outdoor, direct mail, television advertising (see the spot above), print, design, interactive, media planning and buying, strategy, and even interior design.
Needless to say, brand building like this is hard work, and it’s safe to assume the agency is in need of a good night’s sleep – almost as much as the patients that Sereno was designed to help.
If you’re in San Francisco and want to see Duncan/Channon’s prescription for a great brand, stop by Sereno in the Crocker Galleria – their doors opened on January 1st.
To show off its new Surface multi-touch, multi-user computer, Microsoft chose Duncan/Channon’s work for Hard Rock as one of its inaugural video case studies. Check out our own Mike Lemme as he waxes poetic about the amazing, hands-on memorabilia installations in Hard Rock’s new Vegas cafe. But the D/C love doesn’t stop there. Microsoft also gives us a shout-out in their video promo for the 2010 MIX Conference where we share the spotlight with other “up-and-comers” like Adobe, The Wall Street Journal and something or someone called Google. Congrats to Mike, his team and our esteemed dev partner, Vertigo, for the well-deserved exposure.
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