Posted in Uncategorized | 1 February 2012 | by D/C
Is there any advertising more rote and shopworn than winter ski advertising? There’s the requisite photo of some dude who skies better than you ever will leaping from a cornice that’s probably not even in bounds to a slope with more fresh powder than you’ll ever see. Attach bad-ass headline. Ship.
In its new winter out-of-home campaign, Tahoe South says enough already and foregoes photography altogether in favor of a psychedelic illustration from Finland’s acclaimed Kustaa Saksi. Said illustration makes abundantly clear that when it comes to choosing sides at Lake Tahoe, the south side, with its 24-hour gambling and cocktail-fueled nightlife, is definitely the wild side.
And in case you missed it: D/C makes a splash with Tahoe rebrand.
Posted in Uncategorized | 31 January 2012 | by D/C
There are actually two Lake Tahoes, north and south. With a half-dozen isolated resorts and few winter activities beyond skiing, it has been easy for consumers to grok an image of the north as the lake’s quiet side. On the other hand, with tons to do at every hour and for every budget, including great skiing at every skill level and conveniently located bars, restaurants, shopping and 24/7 gaming, it has been tough for consumers to envision a singular image of the south — or for marketers to project one cohesive brand.
No longer. The Lake Tahoe Visitors Authority, which is tasked with promoting the south side, hired D/C for a complete rebrand. Eight months later, client and agency unveiled the new brand and an entirely new name for the destination — Tahoe South. The strategy embraces the truth of the destination, that it’s the place for the up-all-day-and-night visitor, and the brand identity celebrates this spirit. The website is curated by local experts and serves as a digital concierge to the region, connecting visitors and would-be visitors to the best web content about Tahoe South, as well as relevant real-time feeds from YouTube, Flickr, Facebook and Twitter.
Brand strategy and art direction – Duncan/Channon
Custom logotype by Underware
Site strategy and UX design – Duncan/Channon
Technical development partner – Noble Studios
And in case you missed it: Tahoe South goes wild.
Posted in News | 31 December 2011 | by D/C
Time flies when you’re having fun. Thanks for a great 2011. See you on the other side.
As anyone who has stayed up ’til 3 AM exploring it can attest (I’m looking at you, Bob Duncan), Ancestry.com is a fascinating and, yes, somewhat addictive experience. But while folks who’d gotten a taste were hooked, it seemed that the uninitiated didn’t know quite what was in store for them at the world’s largest online family history resource.
Enter a simple and compelling idea. Find people who are interested in their family history, but have never tried Ancestry.com, put them on camera and see what they discover. To bring their experiences to life, D/C enlisted the help of award-winning documentary filmmaker Sean Dunne. The result is sometimes poignant, sometimes funny and always totally real.
Look for D/C’s latest spots to roll out over the holiday break, complementing Ancestry’s existing work.
View the second spot after the jump. Continue reading
Posted in News, Tunes | 6 December 2011 | by D/C
Millions around the world are blowing off work today to stay home and groove on Gary Wilson’s new Tip Records album, Feel the Beat, available at iTunes, Amazon, eMusic, Spotify, Google Music and a digital outlet near you. Evidently, Gary Wilson Day was first proclaimed by the City Council of Escondido, CA, but the movement soon spread to El Cajon, Santee, Chula Vista, Elfin Forest and Pueblo Siding, among other San Diego area municipalities, as well everywhere else on the planet.
Sonic and Mario are gearing up to compete in the 2012 London Olympics next summer. Not sure if the Olympic committee is fully aware of it, but apparently a certain royal family is and recently hosted the mischievous duo at their palace. Or at least that’s the scenario sketched out in Duncan/Channon’s new spot for Sega’s upcoming Wii and Nintendo 3DS game “Sonic and Mario at the London 2012 Olympic Games.” Spot will run throughout North America, in Brazil and online in the EU. Both the game and commercial are aimed at the young and the young-at-heart. (But oldsters are welcome to watch, too.)
Check out the alternate Sonic ending.
Posted in News, Yearbook | 7 November 2011 | by D/C
You were truly en fuego. Get a load of the pictures and video. Or see them on the handy-dandy Tip Records app you downloaded at the party. Or download the Tip Records app right now and then check ’em out. Way to bring it.
Posted in News, Tunes | 14 October 2011 | by D/C
The year’s Tipmas finds devotees at Duncan/Channon celebrating the First Annual Tip Records Holiday Extravaganza on Friday, November 4. This solemn/utterly ridiculous day marks the official launch of Tip Records and official release of the new Gary Wilson album on Tip Records, as well as the official annual celebration of the entire Tip Records roster of superstars. It also marks the official release of a bunch of whoop-dee-do involving food, fire, booze, hotpants and rubber gloves. Due to overwhelming demand, 2011′s Tipmas observances will be taking place at the Public Works venue in San Francisco’s swingin’ Mission. A happy Tipmas in advance to all!
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