News

Call up Jim Morrison’s pants with your iPhone

Microsoft has officially launched a Seadragon app for the iPhone. Which means you can now browse high-resolution photo collections on your iPhone — including the Hard Rock memorabilia collection (as seen on the Hard Rock memorabilia website, conceived and designed by D/C and built by Vertigo).

So if you’re out and about and overcome by a sudden and insatiable need to see Morrison’s ripped leather pants, you totally can. Here’s how:

1) Install the Seadragon app on your iPhone.
2) Open the app.
3) Hit the plus button in the bottom right.
4) Select RSS Feed.
5) Enter this URL: http://memo.hardrock.com/seadragon.xml
6) Hit Done.

Badabing.

Alas, with this initial release, there is no way to view the memorabilia stories, videos or metadata on your iPhone, just the stuff itself. But, of course, you can still see all that and more at memorabilia.hardrock.com.