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The Dubs & DC: Game recognize game

1_Warriors_Game Recognize Game_BENCH OOH_by Duncan Channon

As the world-champion Warriors tip off tonight for what will be their final season at Oracle, DC drops a campaign that acknowledges the 47 years of Dubs teams running the floor in Oakland and the loud and loyal fans that were there all along.

In outdoor, digital and broadcast, the “Game Recognize Game” work celebrates the franchise’s legacy through novel pairings of Warriors — old-school and new — playing in perfect sync across a continuum of time.

2_Warriors_Game Recognize Game_PASS OOH_by Duncan Channon

“The fans know that before the Splash Brothers, there was Run TMC. And Manute, Sleepy, Baron and Barry,” said Parker Channon, co-founder of DC. “Seeing a Warriors super team built across generations feels like a genuine gift to long-time fans and a natural fit for a team that routinely acknowledges the work and history that precedes their accomplishments today.”

6_Warriors_In Situ_Game Recognize Game_DESIGN SYSTEM OOH_by Duncan Channon

DC’s design director, Jennifer Kellogg, had this to add: “Bringing the Game Recognize Game idea to life visually using nearly 50 years of photography was a fun challenge. We were intentional about treating the photography to make players from different decades feel like they’re in the same world, on the same court. And the Game Recognize Game type reflects off itself to convey this sense of appreciation and interaction between generations of players and fans.”

7_Warriors_In Situ_Game Recognize Game_ARENA OOH_by Duncan Channon 10_Warriors_In Situ_Game Recognize Game_ARENA OOH_by Duncan Channon
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