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“Turn Down” helps DriveTime turn up

Tina, Tara and the green rescue van are at it again in three new spots for DriveTime — including (if you’re paying attention) one bumpin’ a lil “Turn Down for What.” The loopy ladies are once more putting wheels under peeps who’d previously been locked out of car-buying entirely. This is D/C’s third set of commercials for the Phoenix-based client, which operates 130 dealerships nationwide and has seen sales leads bumpin’ up more than 30% since the start of the campaign.

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