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StubHub welcomes birth of inner fan

After many successful years, along with a well-deserved induction into Adweek’s Mascot Hall of Fame, StubHub’s Ticket Oak has been sent to live on a big farm in the countryside where he’s very happy and not dead at all so stop with the questions already.

Today a new campaign emerges from that puppet’s long, weird shadow. Called “Let Your Fan Out,” the work champions StubHub as more than a place to get a ticket you want, but rather a place that knows when there’s a ticket you want before you even know you want it. As such, even the busiest of people will find more opportunities to let their previously neglected inner fans out.

A robust TV buy, starting with a spot on tonight’s telecast of Monday Night Football, is matched with a deep digital presence, including all manner of rich media, scores of page takeovers on sites like ESPN and streaming video pretty much everywhere video streams.

Plus, all the work features StubHub’s sharp new brand ID, also created by D/C. More on that below.

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But wait. There’s more.

The Let Your Fan Out campaign serves as a coming-out party for StubHub’s modern new brand ID system. Overhauled from top to bottom by D/C, the new look, feel and voice is representative of a now international brand dialing up its game with a rich and robust system that leaves behind all semblance of the startup it once was.

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