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Diamond scarfs D/C

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Diamond Foods has picked Duncan/Channon to lead branding, ad strategy, creative and media efforts for Pop Secret, the fastest-growing major microwave popcorn brand, and Diamond of California, the branded leader in the culinary nuts category. Following a strategic exploration, D/C will develop new campaigns that include both traditional and non-traditional components, including social media. The first work is expected to launch in early 2015. Said D/C ceo Andy Berkenfield: “Nom nom nom.”

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