Late last year, DriveTime, the number-one used car chain for the credit-strapped, introduced a new TV campaign called “Rescued.” Forgoing downscale sales tactics and downbeat credit messaging, the spots were a radical departure from anything the client had done before. And the results were just as radical:
Double-digit sales growth across all markets during the Polar Vortex when almost every other player — used or new — was reporting losses.
Today, the campaign rolls on with three new spots playing across the country. Ride along with our intrepid rescuers as they put the fun back into car-buying for three more lucky abductees.