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In all candor: new John Muir Health ads

The next evolution of the Be Heard campaign begins rolling out in print, out-of-home, digital and primetime TV today, including such shows as New Girl, Brooklyn 99, The Bachelor, American Idol (and in April the Mad Men premiere!). The three new spots (one’s out in June), created by D/C and directed by Aaron Ruell, showcase the delightfully close relationships John Muir Health patients develop with their doctors — relationships so close that an entertaining cavalcade of characters feels completely comfortable asking their most embarrassing health questions.

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