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DriveTime saves the day

The financial downturn has been even harder on consumers with credit issues. Poor money decisions can strand them in a world of no: no approval, no loan, no hope. So when they go to a traditional car dealership, instead of a new ride, they get runaround and refusal.

Enter the DriveTime Credit Rescue Squad.

Two hyper-enthusiastic, hopelessly dorky young women in a homemade rescue vehicle, they’re the heroes of the new D/C-created campaign for America’s number-one used car dealer for people with credit issues. Now when a credit-crunched car shopper has a problem, the Rescue Squad screeches in to deliver them to automotive salvation. Because, in addition to selling cars, DriveTime is a bank that can provide riskier loans.

Shot by comedic directorial team, Adam & Dave, for production company Arts & Sciences, the commercials borrow liberally from old cop shows and buddy flicks to give what is too often a downbeat credit message a fresh, fun spin. The spots begin running today in major markets across the country.

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