For the first time since Andy Berkenfield became the slash in Duncan/Channon 13 years ago, the agency has added a new partner. His name, Mike Lemme, may not be unfamiliar, after eight years at D/C, but a few of his accomplishments, both in and out of the agency, bear repeating. He is a three-time winner of the international REBRAND 100 award, given for both creative and strategy, and a former CD at the design/digital firms MetaDesign and Method, where he oversaw award-winning work for SFMOMA, Autodesk, Reuters and American Apparel. He is also a graduate of Pittsburgh’s mighty Carnegie Mellon.
At D/C, he has headed the rebranding of Hard Rock, Esurance, Blurb and Tahoe South, and been cited in Communications Arts’ Interactive, Advertising and Typography Annuals, the ONE Show and the 4A’s O’Toole Awards, among other honors. And he conceived and designed the widely praised Hard Rock memorabilia website and its on-property kiosks.
His partnership at D/C comes along with a new title and expanded role. In addition to directing D/C’s design and digital practices, he will crack the whip on creative across the board as the agency’s Chief Creative Officer, while continuing, of course, to contribute all the strategic insight, visual brilliance, unstoppable work ethic and Teutonic charm that led Duncan, Channon and Berkenfield to invite him to become their fourth partner in the first place.