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On the plus side: D/C delivers new ID, site for shopping innovator

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Marqeta, the company that’s reinventing shopping for both consumers and businesses, today launched its new brand identity and website, created by the Duncan/Channon design and UX team.

The friendly, but efficient, new ID illustrates the power of “You+Marqeta,” as the company and its card add to a consumer’s purchasing capacity across a range of categories. The new site, among other functions, has to quickly educate consumers about the company’s novel approach, while communicating a series of offers and quantifying each user’s point total. And that’s just on the consumer side. The website also has to address the educating and enrolling of businesses. The biggest UX challenge was taking this large amount of complex information and making it appealingly simple, as easy as a trip down the supermarket aisle.

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