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Be Heard: The Sequel

D/C is back for round two of its groundbreaking campaign for respected healthcare brand, John Muir Health. Smashing the mold of standard medical marketing, the “Be Heard” campaign lightheartedly taps into the female target’s need to really be listened to — especially when it comes to their family’s health and well-being. The work begins with two new commercials from motion picture director, Clay Weiner (look for his new Valley Girl remake), but extends into print, outdoor, digital and mobile.

View the full case study.

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