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Eyes on the prize: D/C wins 1-800 CONTACTS

Duncan/Channon has been selected as agency of record for 1-800 CONTACTS, the largest contact lens retailer in the world, and for Glasses.com, the subsidiary the company launched this summer.

The D/C team will be leading an evolution of 1-800 CONTACTS’ positioning and developing a comprehensive integrated campaign for the brand, including TV, digital, mobile, social media and more. At the same time, the team will be working on a launch strategy and creative for Glasses.com.

Based in Draper, Utah, 1-800 CONTACTS completely upended the contact lens marketplace when it was founded in 1995. Today it stocks more than 15 million contact lenses and delivers over 500,000 every day directly to customers. The company is committed to bringing the same visionary approach to the marketing of prescription eyeglasses. D/C is committed to helping. And totally psyched.

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