VICE invades Russia, aided and abetted by D/C
Posted in VICE Russia | 26 July 2011 | by D/C
This past May the Brooklyn-based, world-dominating hipster brand VICE finally expanded into Russia. It turned out the Russian franchisee was an American expat with, let’s just say, Duncan/Channon connections. Here are a couple of the teaser videos D/C developed, one for the arrival of the brand, one for the brand’s big Moscow launch party (below), sponsored by Puma, styled as a Puma Social Club event (for “after-hours athletes”) and featuring bar sports. Like darts.