“This is the toughest award in advertising, because it recognizes an agency’s overall creative excellence,” said Chuck Porter, chairman of Crispin Porter + Bogusky. “To win an O’Toole, one hot idea won’t cut it, an agency has got to be the best over and over and over again.”
Duncan/Channon was this year one of only five finalists for the American Association of Advertising Agencies’ O’Toole Award in the Small Agency category, the third consecutive year the agency has been so honored. (See 2009, 2008.) And because, as Chuck said, this so-called “biggest award in advertising” is not just for one client or one piece of work, congratulations are due once more to the entire D/C staff, the best creative, account, media, planning and production team in the business. Or at least top five. And congratulations as well to Mono, who took top honor.