D/C just the ticket for StubHub
(UPDATE 9/16: Looks like StubHub has a new fan. Communication Arts is featuring the spot in their Exhibit section. Check it.)
The world’s largest ticket marketplace, StubHub, a division of eBay, has scored a new general agency in Duncan/Channon.
On the eve of its tenth anniversary, StubHub is looking to reinforce its leadership in the category and expand awareness beyond its core sports-fan audience (balletomanes, take note). D/C has developed a comprehensive new campaign for the fall. The first TV spot broke today on ESPN, but you can enjoy it here. (For you production-enthusiasts, no CGI was used. Just good, old-fashioned forced perspective. Thanks, Steven Diller.)