In a new campaign for the Lake Tahoe Visitor’s Authority, D/C helps Lake Tahoe South Shore step out of the shadow of its North Shore neighbor. The $1.5 million campaign playing on local TV and computer screens this summer celebrates the absolute riot of 24/7 entertainment options available to Bay Area travelers willing to take Highway 50 instead of 80. (It also celebrates the undeniable majesty of upside-down, beat-boxing chins dressed in tiny hip-hop attire.)
Check out the second spot, “Pantyhose,” below.
PS: The LTVA team hard at work: