News

Who spiked my appletini?

Hard Rock runs a massive video system to coordinate the displays throughout its cafes, hotels, casinos and live venues worldwide. Duncan/Channon collaborated with artist Erik Natzke to create a series of trippy, dynamically-generated animations to display when music other than music videos is playing (live bands, a DJ, etc.). Animations are paired randomly with whatever music happens to be playing at the time and each resolves into a specific visual revelation. Here’s a six-minute sample (you’ll have to supply your own mushrooms).

Music: Yeah Yeah Yeahs, “Mysteries” / Cut Chemist, “(My 1st) Big Break” / Manchester Orchestra, “The Only One”

vds-anim-stills

Tags: ···

Case Studies