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Rarely do agencies get the opportunity to, literally, build a brand from the ground up – but for Sereno, The Center for Snoring Solutions, that’s exactly what Duncan/Channon did.

Over the last eight months, D/C implemented a comprehensive treatment plan for Sereno that included: naming, identity, outdoor, direct mail, television advertising (see the spot above), print, design, interactive, media planning and buying, strategy, and even interior design.

Needless to say, brand building like this is hard work, and it’s safe to assume the agency is in need of a good night’s sleep — almost as much as the patients that Sereno was designed to help.

If you’re in San Francisco and want to see Duncan/Channon’s prescription for a great brand, stop by Sereno in the Crocker Galleria — their doors opened on January 1st.

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