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AT&T hates polar bears?!?
Posted in Uncategorized | 3 August 2009 | by D/C
Well, that’s the inference CREDO Mobile took from their competitor’s maximum legal support for both compaigns of Bush/Cheney — an administration that never seemed to think wildlife habitat was much of a priority. Bush/Cheney also happened to be the folks that developed the concept of “pre-emptive war,” for which AT&T, a second CREDO ad argued, might bear some blame. The bottom line is that a consumer’s choice of cell phone providers, much like other purchasing decisions, is not necessarily neutral. Encapsulating this sense of doubt, the campaign’s subhead asks the leading question: “What does your cell phone stand for?” This ongoing print campaign represents an extension of the highly successful “Cheney and the villains” direct, banner and email campaign.

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