News

Hygge. Go ahead, you can say it.

The manufacturers of the original Danish clog, Sanita, have been making shoes for the US market for years. But now they’ve decided to sell them under their own brand. As part of a complete re-branding, we created print ads, POS, banners, social media outreach and a new website. And as part of that process, D/C discovered that the brand’s essence was the wonderfully difficult-to-pronounce, echt-Danish concept of “hygge.” It’s kind of like comfort, but so much more. You really need a Dane to explain. (Click the image above to cue web video.)

Tags: ······

Case Studies