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D/C has the lowdown on high design

Posted in Uncategorized | 6 January 2009 | by D/C

Sterling Wines Custom Wine Rack Design by Derek Chen

When it came time to design a wine rack for Sterling Vineyards, the D/C team (and our delightfully forward-thinking clients) looked beyond the standard conventions of POS materials. We turned to well-known SF furniture designer Derek Chen to put a fresh modern spin on an in-store display, something that too often blends into the background. What emerged was a wine rack that’s functional, innovative and let’s face it, just plain cool. Enjoy it at a wine purveyor near you in Spring, 2009.

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