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A really, really high number you can live in

Infinity is the name of the new top-tier condo complex in San Francisco’s SOMA district from mega-developer and D/C client Tishman Speyer. And “Nothing Less Than Infinity” is the name of the complex’s new campaign. In a single, hard working photograph, each of the handsome D/C-created ads manages to simultaneously celebrate both the luxe interiors of the curved, green-glass towers and the deluxe exteriors of its neighborhood, home to some of the city’s great restaurants, shopping and bay views. The campaign, for which D/C is also handling media, has just launched in Bay Area newspapers, magazines and out-of-home.

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