Hard Rock launches memorabilia widget
Posted in News, Interactive, Hard Rock | 14 October 2008 | by D/C
Monday at midnight, Hard Rock International launched an online application that enables music fans to break off a favorite collectible from the Hard Rock Memorabilia website and place it on their own blogs and sites.
Conceived and designed by D/C (natch) and built by the agency’s development partner Vertigo, the memorabilia widget works much the same as a YouTube widget, giving users all the functionality of the parent site, but in a small portable app. The memorabilia widget allows fans to zoom in on images to an extraordinary level of detail – for instance, reading marginal notes in a handwritten Paul McCartney letter from 1964 or seeing the fingerprints on Bo Diddley’s custom guitar. It also allows them to open an information panel that recounts the history of the piece and play videos related to the item.
The Hard Rock widget was launched in coordination with the official release of Microsoft’s Silverlight 2 plug-in, the underlying technology for both the acclaimed website and the new widget. Look for it to migrate soon to a music or tech blog near you.
Update, Nov 25: A little love from Blender, Rolling Stone and Spin.
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The Windows Experience Blog | 15 October 2008, 11:00 pm | Comment link
[...] You can read about the new widget capabilities in the Hard Rock Memorabilia website in this Duncan/Channon blog post. They also have a post up about the Hard Rock Memorabilia website for you to read as [...]
Duncan/Channon | D/C scores two National Addys for two new sites | 11 June 2009, 4:48 pm | Comment link
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Duncan/Channon | Sin City gets first “out-of-box” memorabilia interfaces | 5 September 2009, 11:33 am | Comment link
[...] even as development continues on even more amazing editions of the site and its widget, Hard Rock management threw down the gauntlet: get the technology “out of the box” and into the [...]
Hello world! « Susan Doran’s Blog | 7 October 2009, 4:23 pm | Comment link
[...] team and Duncan/Channon, in 2008 Vertigo continued to implement new features – including a portable memorabilia widget. In 2009, the online collection will grow past 1,000 pieces. And every day, Vertigo – with the [...]
Duncan/Channon | Custom Hard Rock memorabilia widgets | 12 October 2009, 10:39 pm | Comment link
[...] Single-item memorabilia “widgets” have been around almost since we first launched the site in 2008. Zoom in on any item in the collection, click the SHARE button on the right and grab the embed code. Badabing. [...]