A White Elephant party you’ll never forget

D/C and Murphy-Goode Winery are at it again. The fun-loving brand’s holiday promotion encourages you to eschew your traditional seasonal snore-a-thons and throw your own White Elephant party. The campaign features case cards and neckers in the shape of (what else) a white elephant, as well as a special section on the Murphy-Goode website explaining exactly how to throw your White Elephant party, complete with an online “Gift-O-Matic” game to help you choose the perfect (or perfectly tacky, as the case may be) gift to bring along. An in-store mass display ties it all together with gift bags and gift wrap, so no matter what kind of a crazy gift people up with (lawn gnome, anyone?), at least they’ll get something in their glass that they can enjoy.

Case Studies