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Red Steel goes Wii Wii Wii all the way to the bank

red-steel-throwing-star

The opening chop in D/C’s Sensei attack on the gamer target. This “confusing” teaser ad (turns out, it’s a bit of origami that allows you to turn the magazine page into a throwing star) generated 32,000 phone calls in the first 24 hours, started a wildfire across the blogosphere and helped make Red Steel the number-one-selling, non-Nintendo title for the Wii.

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