Broadcast
Sonic Heroes: the preceding generation
Posted in Broadcast, Sega | 4 March 2008 | by D/C
This game was to be the resurrection of the then-flagging Sonic franchise, and D/C was tasked with convincing the target that these heroes were new and fresh. The TV spot did so by contrasting them with some other heroes that were decidedly neither. The commercial was featured in the annual AICP show as one of the year’s finest. Furthermore, no one died.
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