Fork you
Posted in Outdoor, Hard Rock | 5 March 2008 | by D/C
While Hard Rock is aggressively expanding into hotels and casinos, this rockin’ fork, created by D/C, was designed to promote the restaurants. In fact, after first appearing in selected U.S. outdoor, the fork has proved so popular among non-U.S. franchisees that it has become the global advertising icon of Hard Rock Cafes, wordlessly summing up the idea of a rock ’n’ roll restaurant. D/C picked up the Best of Show prize in the competitive San Francisco ADDYs for it.
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Grrambo | 15 August 2009, 2:25 pm | Comment link
In 2007 a friend and myself did a poster series that was the same idea for “Guitar Heroes Rock for Hunger” fundraiser, our posters were identical but stylized like the Guitar Hero design, nice to see the idea is worth a Best In Show…