C’est Clos du Bois, le all-American

No vineyard or oak barrel shots. And no copy about “hand-crafting” or a “thousand decisions well-made.” Instead, the D/C creative team made the decision to hand-craft fun, deceptively simple ads that target the brand’s 25-35-year-old female target and tout the winery’s French name and its California home. Part of a comprehensive, multi-media campaign that helped drive CdB’s sales from 700k annual cases to over 2 mill.

Case Studies