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Clos du Bois puts accent on sales

clos-du-bois-french-outdoor

Sure, you’re thinking: “Not another wine ad with Arnold Schwarzenegger in it!” But this comprehensive print/online/outdoor campaign targeted at Clos’ 25–35-year-old female target and developed by D/C, helped the Sonoma County winery terminate the competition and pump up from a 700,000 case brand to two-million-plus a year.

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