Parker Channon

Executive creative director, partner
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A caveat: Although he is a writer, and arguably one of the finest and funniest in the business, James Parker Channon is otherwise a man of so few words – no matter how choice – that lesser writers working on the D/C website actually have to pad his pithy autobiographizing in order to make it the same length as the others. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam dolore magna aliquam erat volputate. But I digress.

After attending UC Berkeley, Parker began his career at Foote, Cone & Belding/San Francisco. In addition to helping the phone company hawk a befuddling new service called electronic mail (the kids call it: “e-mail”), he hornswoggled grown men into buying Gameboys – and an illicit love affair with the gaming industry was born. Parker has developed TV, print and interactive campaigns for most of the major videogame companies — including Sega, for whom he created the much-honored “Heroes” spot. In addition to garnering industry honors galore, his work has sold tens of millions of titles.

He is also the creative director on D/C’s breathrough “Binoculars” spot for StubHub, recently featured in CA. He developed the innovative multimedia campaign that launched Clos du Bois from less than a million cases to more than two, and he heads the creative crew responsible for mesmerizing the well-heeled into acquiring luxury condos at LA’s Ritz-Carlton. Celebrating his bourbon-soaked Louisville lineage, Parker, a partner and ECD at D/C, used to host a Kentucky Derby party the first Saturday of each May. You shoulda been there.